I don’t know what it’s called, but it’s when you’re looking at an item in the grocery store and figuring whether it’s worth it to spend $4 on a 1 litre bottle of lemonade because the bottle it comes in is so nice (and has an attached stopper!)
Oh, by the way, it’s not worth the four dollars.
It did make me break into my kitchenware box in the basement and pull out one of the 1.5l glass bottles I had stashed there. In a previous life, it held a lot of vodka. It’s currently filled with homemade lemonade and chilling in the fridge.