The stupid, it burns.

John Rogers is the first to bring it to my attention, but not the last.

He quotes from Television Week:

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks,

*looks down* Yep. Female. BAD HISTORIAN! CITE YOUR SOURCES!

“What we love about this is we hopefully get the best of both worlds,” Mr. Howe said. “We’ll get the heritage and the track record of success, and we’ll build off of that to build a broader, more open and accessible and relatable and human-friendly brand.”

Oh, now he’s prejudiced against Alternate Intelligences.

Sci Fi is coming off the best year in its history. In primetime it ranked 13th in total viewers among ad-supported cable networks in 2008.

So, now they’re alienating their core audience (by refusing to acknowlege we exist, oh please, don’t even think that Eureka’s major fan base is MALE).

BRILLIANT STRATEGY! They all need to go work for AIG now!

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